Who Owns the Customer? Apple or the Automaker?
Earlier this year, Apple announced deeper integration into the infotainment applications in automobiles via Apple CarPlay. The newest rendition of CarPlay will bring content to all of the screens inside the car, including deeper integration that will use vehicle data to control experiences like changing the climate system directly through CarPlay. Last …
Keep reading with a 7-day free trial
Subscribe to TaaSMaster to keep reading this post and get 7 days of free access to the full post archives.